CGF Member Jerónimo Martins Launches Wellbeing Programme Throughout Ara Shops, Tackling Malnutrition in Colombia
BOGOTÁ, Colombia –Information Direct– The Shopper Items Discussion board
BOGOTÁ, Colombia, September 8, 2021 /3BL Media/ – The Consumer Goods Forum (CGF) has joined Colombia’s Grand Alliance for Diet – a First Woman and Presidential Council for Youngsters led initiative that seeks to mobilise private and non-private sector actors, civil society, NGOs, worldwide firms, and academia to deal with malnutrition points for essentially the most weak. The alliance goals to coordinate multistakeholder efforts to assist overcome diet challenges in Colombia, via particular interventions for youngsters and households in marginalised zones, in addition to by driving data, schooling, and communication methods to advertise wholesome consuming habits.
Becoming a member of the alliance marks a big milestone for the CGF and its Collaboration for Healthier Lives (CHL) Coalition of their work in the direction of driving optimistic change and more healthy lives for folks in communities in Colombia, and throughout the globe. By its native initiatives, the CHL Coalition goals to encourage more healthy behaviours in shops, on-line and all through communities, to not solely drive optimistic change for shoppers, but additionally drive shared enterprise worth.
As a part of the Grand Alliance for Diet efforts, CGF member Jerónimo Martins, has in the present day launched a wellbeing programme Misión Nutrición (Mission Diet) all through its Ara shops. The programme kicked off with the assist of the First Woman of Colombia, the Colombian Ministry of Well being, the Colombian Household Welfare Institute (ICBF), and Corporación Colombia Internacional. The launch ceremony held in Bogotá came about within the presence of Her Excellency Maria Juliana Ortiz, Carolina Salgado – Presidential Counselor for Youngsters and Adolescents, Lina Arbeláez – ICBF Director, Zulma Fonseca – Diet Director at ICBF, Elisa Cadena – Well being and Diet Director of the Ministry of Well being, Pedro Leandro – CEO of Ara Colombia, Adriana Senior – President of CCI and 5 a Day, and Erika Rodriguez – Common Supervisor of Latin America representing the CGF.
Malnutrition is one in all Colombia’s most important public well being challenges, with entry to wholesome meals remaining a vital concern in some elements of the nation. The Misión Nutrición programme emerged as a response to this problem, with the purpose to deal with these gaps inside the particular areas.
With the private and non-private sectors coming collectively to tackle the meals security and diet problem, the attention marketing campaign is about to advertise more healthy consuming habits primarily based on native dietary tips. It is going to supply a collection of wholesome merchandise to native communities to assist fight dietary deficiencies and different well being and wellbeing challenges, recognized as key priorities by native authorities for Colombia’s varied areas.
An in-store marketing campaign will happen in all Ara supermarkets, with displayed promoting supplies nudging shoppers to make more healthy selections. A digital marketing campaign will run in parallel, encouraging shoppers to make more healthy meals selections on-line. Marketing campaign messaging underwent evaluation and approval by native and nationwide authorities, and the programme can be monitored in opposition to CHL framework KPIs.
The CGF is happy to have one more alternative for its members to work collaboratively and amplify their impression not solely via Misión Nutrición, but additionally via extra Grand Alliance for Diet tasks and as a part of CHL Colombia’s Se Siente Bien motion.
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For extra data, contact:
Sharon BlighHealthier Lives DirectorThe Shopper Items Discussion firstname.lastname@example.org
Erika RodríguezGeneral Supervisor Latin AmericaThe Shopper Items Discussion email@example.com
Joelle Mbuya LeclercCommunications OfficerThe Shopper Items Discussion firstname.lastname@example.org
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