Picture courtesy of Enok Holsegaard
When Ditte and Nicolaj Reffstrup took over the Copenhagen-based up to date vogue model Ganni greater than a decade in the past, one thing was lacking from clean-line-loving Scandinavian model. “I couldn’t discover items that represented my and my buddies’ manner of dressing—filled with coloration, distinction, and persona,” says Ditte. “So we determined to do one thing about it ourselves.”
All that sharp performance softened up. Minimalism met its maximalist match. And the Ganni woman—in all her print-wearing glory—made us admire the enjoyable in dressing up once more, maybe now greater than ever. “Our Scandi 2.0 manner of dressing is absolutely extra of a mindset,” says Ditte. “It’s about dressing for your self, and nobody else.”
20 QUESTIONS WITH DITTE REFFSTRUP
Greatest a part of your job?
That I get to work with so many amazingly gifted individuals—together with my husband, Nicolaj. We now have the very best group.
Very first thing you’re trying ahead to doing when the pandemic is over?
I can’t wait to go to New York once more. I miss the bustling power of the town and all of the people-watching. It’s my favourite vacation spot for inspiration. Other than that, I can’t wait to have the ability to throw an enormous outdated celebration—I miss the dance ground greater than something!
Very last thing you listened to?
I like the brand new season of GANNI Talks, a podcast we simply launched with NYC-based author Marjon Carlos known as Tradition Membership. The primary episode is a dialog between Carlos and artist Theresa Chromati on what’s preserving them impressed proper now. It’s an awesome hear.
Copenhagen or New York Metropolis?
New York will endlessly be my crush, however Copenhagen is house for me.
Favourite model icon?
Miuccia Prada and Raf Simons.
Inspiration behind your newest assortment?
Our spring assortment is all about overcoming the sensation of uncertainty that clouded the primary months of the pandemic. Truthfully, at the beginning of lockdown, I had so many doubts. I used to be reevaluating what’s vital in life, asking myself if what we do is sufficient. However then a light-weight switched on, and for the previous few months, I’ve by no means felt extra sure that that is what I’m meant to do. And I like what I do. These are troubling instances, however we’re shifting ahead with a brand new optimism and all the time trying towards change.
Picture courtesy of Oscar Meyer
Greatest piece of recommendation you’ve ever gotten?
That saying sure to one thing additionally means saying no to one thing else. You’ll be able to’t do all the things, so that you would possibly as properly be current in what you do.
What are you most longing for?
Extra sustainable and modern options within the vogue trade. We have to work collectively as an trade to create actual change, and above all, we have to be keen to make investments.
Pattern you like and detest?
I’ve by no means actually gotten caught up in developments. I attempt to go together with my intestine and do my very own factor.
Hobbies picked up throughout quarantine?
Dancing across the kitchen desk. And gardening.
And wind down with?
Hanging out within the kitchen cooking with the youngsters. I attempt to put my telephone in a drawer after I get house to have a few hours away from screens.
Greatest approach to spend a Sunday afternoon?
On the tennis court docket with my household. All of us play, and it’s such an effective way to spend time collectively.
Favourite account on Instagram proper now?
Our @GANNI.lab account—it’s a journal of our journey to turning into a extra sustainable model. It focuses on innovation and transparency and highlights some attention-grabbing ideas on the intricacies and challenges of making accountable vogue.
Any silver linings from this previous 12 months?
Studying how a lot we are able to change in a brief time frame if we actually put our minds to it.